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Nutiva's cold-pressed, Organic extra-virgin coconut oil has light taste, pleasant aroma, and pure white color. Please note that any tiny brown specks found at the bottom of Nutiva's Coconut Oil are from the coconut fiber and are indigenous to extra-virgin coconut oil. It is deliciously healthy cooking oil. Better than butter and are USDA Organic. Unrefined with no trans fats, rich in lauric acid.